Brand Strategy & Design
A branding strategy regulates the visual and positioning aspects of the brand. A brand strategy reflects your corporate goals which are connected to the needs, emotions and competitive environments of the target markets you serve. Branding affects absolutely every part of marketing. Graphic standards provide guidelines that regulate the visual appearance of your brand and direct the appropriate use of font, colour, size, and layout.
A brand strategy aligns the brand more closely to the needs of your target audience whereby increasing the value of the your brand. The benefits of a brand strategy include:
- A standardized visual foundation for all assets and services
- Regulating (and protecting) how and where the brand mark is used
- Consistency that aids awareness, recognition and recall in the subconscious and conscious mind
- Stronger, more effective print materials
- Increased public and stakeholder perception
- Growth opportunities
From logo design, to website development, print campaigns to e-newsletter strategy and design, Uniquely Inspired Marketing delivers effective, functional graphic design that is high end looking; clean, simple and effective for its target market.
We offer exceptional graphic design for:
Print: Including sale portfolios, newspaper & magazine ads, brochures, indoor & outdoor signage, logo design and corporate identification.
Websites: Aesthetically pleasing, easy-to-navigate, search engine optimized, social media capable and smart phone compatible.
Interactive Multimedia & Newsletters: HTML emails, Facebook/Twitter customization and PowerPoint presentations.